As one of the pioneers of business anthropology I specialise in making organisations highly productive and people centric in order to achieve growth. I do this by understanding how culture shapes the ways in which organisations work and how consumers think and behave.

I combine my expertise in anthropology, executive coaching, facilitation and service design to work with CEO’s, senior leaders and their teams to develop dynamic and collaborative organisational cultures that connect their values with those of their customers.

I hold a PhD in Social Anthropology and have formal training in executive coaching (EMCC EQA), facilitation, organisational consultancy, qualitative market research and group psychoanalysis. I am a guest lecturer at Cass Business School in marketing and a Visiting Scholar at the Royal College of Art in design anthropology. I am a fellow at the Royal Society of Arts (RSA), a TEDx speaker and my thinking and work has appeared in the Financial Times and other media.



I give key note talks on a number of cultural topics relating to Organisational Culture, Leadership, Innovation, Consumer Trends, Customer Centricity Anthropology, Architecture & Design.

To book me to give a talk to your company go to contacts to arrange a chat.



May 2019

Knauf Insulation Marketing & Sales Conference, Belgrade

Creating a Customer Centric Culture

June 2018

Cultural Insight Forum at Mother Ad Agency

Finding The Peacock: The Rise of Male Nationalism

June 2017

Marks & Spencer’s Insight Festival

Moving from an ‘Insight Anxiety’ Culture to a ‘Solution Thinking’ Culture

July 2014

Royal College of Art (RCA)

Office Space Design through Anthropological Thinking

Oct 2018

Service Design Days, Barcelona

Embracing Conflict: Designing for Culture

June 2018

Cass Business School, MBA Course

Becoming a Customer Centric Organisation

March 2017


Why Culture is Messy and Why That's Good

July 2014

Kimberly Clark

Behaviour Change, Consumer Culture and the Importance of Anthropology

Sept 2018


Male Allies: How To Be a Powerful Advocate for Inclusion

June 2017

Knauf, General Managers Meeting, Croatia

Anthropological Insights to Value Propositions

June 2016

J.Walter Thompson (JWT)

Deconstructing Cultural Mess: How Anthropology works in Innovation

Sept 2013

Royal Institute of Great Britain, Ethnographic Praxis in Industry (EPIC)

Big Data or Big Ethnographic Data?: Positioning Big Data within the Ethnographic Space