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Culture is the tacit social order of an organisation: It shapes attitudes and behaviours in wide-ranging and durable ways. 

Harvard Business Review


We help leaders and teams to create organisational cultures which are high performing, collaborative and insight-driven in order to embed their customers’ values and needs at the centre of what they do.


About Us


"Coaching empowers the coachee (or team) to take responsibility of their current situation, choose how to relate to it and take action to create or change things and ultimately create something more meaningful."

Sir John Whitmore

360 Cultural Audit aims to understand your organisational culture from an anthropological and qualitative point of view. This can enable leaders to gain a deep level understanding of the tacit cultural processes that shape behaviour, thinking and communications between teams. The understanding and insights gained through this process are used to create strategies which will lead to high performing teams based on a cultural mindset of collaboration and learning.


C School   develops teams to be collaborative by learning how to create new insights about their consumers or organisation culture. They learn to transform insights into actions that shape future strategies and working practices It helps transform team cultures from being 'knowing' to constantly 'learning' about their consumers, each other, stakeholders and market trends


I facilitate workshops to support executives and senior leaders to identify, action and implement key value propositions that will develop their organisational culture.

As a business anthropologist I also have my finger on the pulse of customer trends. I have 20 years experience leading global qualitative and ethnographic consumer research.


To find out more about research projects see our case studies.

I design and facilitate internal brainstorming, strategy and ideation sessions with the aim of stimulating innovative thinking, creating alignment between different internal stakeholders and helping develop actionable outcomes in relation to customer experience, marketing strategy, NPD and brand vision.

I develop strategic white papers that are based on robust research and cultural analysis. They are structured to provide my clients with insight on their market and consumers, while constructively challenging their perceptions.



"John delivered an excellent key note speech during our Customer Festival last year – over 150 people attended to him talk about how organisations can move from an 'insight anxiety culture to a solution thinking culture' – it was very topical for us as we look to transform to being a truly customer centric company. He was really engaging and we had so much of positive feedback, he was one of the best speakers we had – so much so that he was back in for subsequent follow-up meetings afterwards!"

Hayley Ward

Head of Insight Partnerships. Marks & Spencer


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